New ClickBank Features: Product Image & Title, Supplemental Email Addresses, Customer Service Phone Number, and Additional Query String Parameters
April 18, 2008
We’ve been hard at work creating tools to help you increase conversion and better manage your account. With today’s release, ClickBank is introducing the ability to add a unique product image and title to the order form. In addition, we’ve added supplemental email addresses to your account to allow you to route specific notification types to distinct email boxes of your choosing. We also allow you to add a Customer Service Phone number to your account. The phone number is used by our customer service staff to provide to customers as an alternative communication tool with you. Lastly, we’ve added additional query string parameters to allow you to further personalize your Thank You Page.
For more information about these changes please refer to the 2008-04-15 Release Summary posting.
Decommissioning of eChecks as a Method of Payment
April 18, 2008
After careful consideration, ClickBank will no longer accept eChecks as a payment method as of 2008-04-15. Please make certain to update your website(s) to reflect this change.
eChecks account for less than 1 percent of total ClickBank sales volume, yet have a significant fraud and revoked sale rate. We recently ran an order form split test to determine what impact eChecks have on sales conversion. The test showed no significant difference in conversion rate whether the eCheck option was enabled or not. These results indicate the presence or absence of eChecks as a payment option does not significantly influence customers’ purchase decision. After 2008-04-15, customers can still pay from their checking account by using a Visa/MC debit card or a bank account funded PayPal account.
When updating your website(s) to remove any references to eChecks, you may also want to update your payment button images. The images and instructions for use are located in the ClickBank Payment Link FAQ #3.
ClickBank Broadens Communications Through Blog
April 3, 2008
BROOMFIELD, Colo., April 3, 2008 - ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, today announced the ClickBank Blog as the latest addition to its client communications initiative.
Platform Globalization Initiative From Clickbank
March 19, 2008
Clickbank broke news yesterday about a new initiative called Platform Globalization. This is a positive step in the right direction on the part of Clickbank for those that want to tap into new markets and take advantage of foreign customer opportunities. Read more
Clickbank News 2/19/08 - 3/13/08
March 15, 2008
Slight Modifications to New Email Notifications
2008-03-13
More unified, user-friendly email notifications were rolled out on 2008-02-19. We will be making three minor changes to these emails effective 2008-03-18. These changes are: Read more
