A Closer Look at ClickBank
April 29, 2008
Let’s take a closer look at ClickBank.
Not so deep in detail that you will start nodding off, but deep enough to REALLY get you excited about the
opportunity for absolutely ANYONE to make a barrel full of money using ClickBank.
First and foremost, ClickBank is an online retailer. They handle online financial transactions for clients, called “vendors”. ClickBank has about 40,000 clients, but only about 5400 or so of them are of any value
to you as an Affiliate Reseller. That’s because only about 5400 vendors have set themselves up to allow other people (Affiliates) to sell their products in exchange for a commission. The other vendors just use ClickBank to process their online transactions for them, without offering an affiliate opportunity.
I am not sure why a vendor would not accept affiliates, as it is like opening a few thousand franchises for free, but some vendors nonetheless choose not to do so.
These 5400 or so vendors that do offer the affiliate sales opportunity represent approximately 11,400 products and services upon which affiliates can earn commissions of 1% to 75% on.
Most are in the 40 to 60% range….pretty exciting! These products are found within an area of the ClickBank website called the Marketplace. It takes some time to browse the different catagories trying to locate a certain product.
The Marketplace is actually updated weekly. If a product or service in the Marketplace has not had a valid Affiliate sale in more than 30 days, that product will fall out of the Marketplace, but will go back in on it’s next valid sale.
If you would like to promote any one product, the “hot sellers” and the most marketed are the top
results in the Browse Marketplace section of ClickBank.
BUT…
don’t think for a moment that it implies that they are the best products, or even the best value, in many cases it just means these products are marketed more vigorously.
Since they are marketed vigorously, chances are your visitor has seen them advertised dozens of
times by other sites and marketers, and probably have literally hundreds of cookies set to make
sure that someone else gets paid in the event of the sale, not you.
There is alot of competition for top selling items, and like top keywords, are avoided by some affiliates.
When you make a sale, ClickBank for credits you that sale and it is added to your other commissions on account at ClickBank until it reaches the minimum you establish for a check to be mailed to you.
ClickBank sends the checks out every 2 weeks, and I know for a fact we have never had a late check
in 4 years. You can set your clock by ClickBank’s prompt payments. (if in the USA you may also choose to receive direct deposits instead of checks!)
As I said earlier, ClickBank is an online distribution center for over 11,400 digital products and services that are delivered via the web (via web pages, files, or email). If they cannot be delivered via the web, ClickBank does not handle them. Every product sold by these vendors can be promoted through the ClickBank network of over 140,000 marketers (affiliates).
Vendors inform ClickBank of the commission rate they are willing to pay affiliates for selling products on their behalf. Affiliates promote the vendors’ products by referring interested customers to the vendor’s web site via a special tracking link called a ‘hoplink’. This means you don’t really even need a website.
The vendor’s web site describes the product, and passes the customer directly to ClickBank for the actual credit card transaction handling. ClickBank pays the vendor and the affiliate.
Affiliates may freely promote any product and be assured that they will be paid for sales they generate. Vendors can freely accept new affiliates without fear of fraud or misrepresentation.
What does this mean in plain English? Once you send a customer to the vendor site and they make a purchase, ClickBank & the vendor handle everything! Including: the customer receives the product they ordered; the vendor receives his payment; and best of all..
ClickBank ensures you receive the commission due to you! Remember, commissions from ClickBank range from 1% to 75%, but typical commissions are in the 40 to 50% RANGE!!
In short, ClickBank is a virtual goldmine for those that make the effort to promote the 11,400 products and services offered.

















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